We make a
positive impact by
elevating authentic brands to their full potential

Brandetize has been successfully helping
online businesses grow and scale for over 19 years.

Our Story

Brandetize was founded in 2001 out of a pursuit to manage all of the marketing for the world-renowned author, speaker, and thought leader, Brian Tracy.

After exceeding expectations, others were asking for the same level of services and results...and thus the agency was born!

Meet the skilled sharks behind the scenes.

We’re circling opportunities
in every area, ready to strike

Executive Team

The founding members and partners oversee the full team and all initiatives.

Eric Berman - "Papa Shark"
CEO

Rob Poling - "Great White Shark"
CTO

Chelsea Frederick - "Sharkalytics"
CMO

Marketing Management

The account management and project management teams work together to drive strategy and execute work with team resources that will achieve your goals and deliver results.

Sam Carney - "Sharkarita"
VP of Marketing

Charlie Rohlfs - "Sharquille O'Neal"
Marketing Account Manager

Tonje Hansen - "Caf-FIN-ated Shark"
Marketing Account Manager

Varvara Lynch - "Lucky Shark"
Marketing Account Manager

Catherine Cacciotti - "Sharki C"
Marketing Account Manager

Jenn Young - "Sharrrrrk!"
Marketing Funnel Strategist

Andrea Morais - "Sharkward"
Marketing Project Manager

Davis Nakashima - "Comme de Sharç"
Marketing Project Manager

Lead Generation & Retention Teams

The lead generation and retention resources work within their individual areas of focus to bring new traffic to your website and engage them with ads, blogs, social media, partnerships, SEO and more.

Kris Corr - "Pinot Sharkio"
Acquisition Marketing Director

Erik Davignon - "Shark with a "K""
Senior SEO Manager

Alexz Miller - "Zhark"
Digital Content Manager

Molly Delmore - "@mindovershark"
Social Media Content Coordinator

Rachel Serceki - "Lil Shark"
Affiliate & Influencer Coordinator

Andi McCarter - "Sharkadelic"
Email Marketing Strategist

Shannon Hickman - "Sharkuterie"
Media Coordinator

Creative Teams

The creative resources, inclusive of our designers and video production teams, help bring your brand assets to life across your website, social media platforms, and courses.

Kyle Covey - "Shark Deco"
Art Director

Aaron Hammock - "SHARKNADO"
Video Production Manager & IT

Jasmin Dongon - "Sharkahontas"
Graphic Designer

Development Team

Our technology and development team turns ideas and designs into web pages and reports that create and track a prospect’s journey through your customer funnel.

Eirik Antonsen - "Viking Shark"
Lead Developer

Michael Gallagher - "Disco Shark"
Front-End Web Developer

Vincent Nguyen - "Sharkley Davidson"
Front-End Web Developer

Support Team

The support team works to provide concierge level customer support to our clients and their customers for virtual and live events, membership programs, and product support. They also manage internal operations, company events, and the culture at Brandetize.