We make a
positive impact by
amplifying proven brands through digital marketing

Brandetize then... and now

How we started

In 2001, Brandetize was founded out of a pursuit to manage all of the marketing channels for world-renowned author, speaker and thought leader, Brian Tracy. We exceeded every goal we set and, soon, others were asking us to do the same for their business.

Berman and Brian Tracy Deep Dive Meeting Kyle White Board
Sam White Board Berman Speakeasy Laptop

20 years of experience

Almost 20 years later, Brandetize has grown a lot, but we still love managing businesses that have a great message and products we believe in. It’s in our DNA to be entrepreneurs and bring our passion for growing businesses to every new relationship. Imagine the feeling you’d have waking up every morning knowing that your marketing partner is spending your money wisely, on efforts that will pay off. That’s what we offer.

Award-Winning Achievements

Specialists at the snap of your finger

Imagine opening the doors to your office and having a full team of experts ready to work on your marketing, all without having to recruit, hire, train and manage them... we make that a reality.

Regardless of which marketing services or channels you need first, your new team:

  • Offers proven expertise and is on the cutting edge of trends
  • Takes on your digital strategy so you don’t have to
  • Works together as one cohesive unit
  • Communicates across departments to stay aligned
  • Feels passionately about helping business owners we believe in
brandetize team photo at the retreat

Meet the Team of Marketing "Sharks".

At Brandetize, our close-knit team of experts are always on the hunt for the latest marketing trends and are ready to strike with a strategy worth sinking their teeth into - bringing our clients a sea of opportunity. We stay ahead of the marketing game like Sharks staying ahead of their prey.

Executive Team

The founding members and partners oversee the full team and all initiatives.

Eric Berman - Eric Berman -
Eric Berman - "Papa Shark"
Rob Poling - Rob Poling -
Rob Poling - "Great White Shark"
Chelsea Frederick - Chelsea Frederick -
Chelsea Frederick - "Sharkalytics"

Marketing Management

The account management and project management teams work together to drive strategy and execute work with team resources that will achieve your goals and deliver results.

Sam Carney - Sam Carney -
Sam Carney - "Sharkarita"
VP of Marketing
Lindsey Ricciardelli - Lindsey Ricciardelli -
Lindsey Ricciardelli - "Sharquacious"
Director of Client Success
Andrea Morais - Andrea Morais -
Andrea Morais - "Sharkward"
Senior Marketing Project Manager
Catherine Cacciotti - Catherine Cacciotti -
Catherine Cacciotti - "Sharki C"
Senior Marketing Account Manager
Courtney Warner - Courtney Warner -
Courtney Warner - "Sharkarella"
Project Manager
Olivia Arbaugh - Olivia Arbaugh -
Olivia Arbaugh - "Sharkpagne Showers"
Business Development and Account Manager
Becky Barus - Becky Barus -
Becky Barus - "Wandershark"
Marketing Account Manager
Katie Lauricella - Katie Lauricella -
Katie Lauricella - "Joan of Shark"
Marketing Account Manager
Cris Rinderknecht - Cris Rinderknecht -
Cris Rinderknecht - "Freshwater Shark"
Marketing Account Manager
Yasmeen Salama - Yasmeen Salama -
Yasmeen Salama - "The Sharkarina of Time"
Marketing Account Manager

Lead Generation & Retention Teams

The lead generation and retention resources work within their individual areas of focus to bring new traffic to your website and engage them with ads, blogs, social media, partnerships, SEO and more.

Kris Corr - Kris Corr -
Kris Corr - "Pinot Sharkio"
Director of Acquisition Marketing
Alexz Miller - Alexz Miller -
Alexz Miller - "Zhark"
Associate Director, Content
Mackenzie Routson - Mackenzie Routson -
Mackenzie Routson - "Left Shark"
Senior Paid Media Manager
Sianna Peal - Sianna Peal -
Sianna Peal - "Sharkellini"
Social Media Manager
Bill Belcamino - Bill Belcamino -
Bill Belcamino - "SERP Shark"
SEO Strategist
Jenna Toppin  - Jenna Toppin  -
Jenna Toppin - "Sharquila Sunrise"
Content Strategist
Nina Ruhe - Nina Ruhe -
Nina Ruhe - "Gym Shark"
Content Strategist
Shannon Hickman - Shannon Hickman -
Shannon Hickman - "Sharkuterie"
Social Media Strategist

Creative Teams

The creative resources, inclusive of our designers and video production teams, help bring your brand assets to life across your website, social media platforms, and courses.

Kyle Covey - Kyle Covey -
Kyle Covey - "Shark Deco"
Art Director
Jasmin Dongon - Jasmin Dongon -
Jasmin Dongon - "Sharkahontas"
Graphic Designer
Michael Price - Michael Price -
Michael Price - "Sharkagonia"
Video Production Manager

Development Team

Our technology and development team turns ideas and designs into web pages and reports that create and track a prospect’s journey through your customer funnel.

Michael Gallagher - Michael Gallagher -
Michael Gallagher - "Disco Shark"
Front-End Web Developer
Vincent Nguyen - Vincent Nguyen -
Vincent Nguyen - "Sharkley Davidson"
Front-End Web Developer

Support Team

The support team works to provide concierge level customer support to our clients and their customers for virtual and live events, membership programs, and product support. They also manage internal operations, company events, and the culture at Brandetize.

Ally Spencer - Ally Spencer -
Ally Spencer - "Sharka del Rey"
HR & Office Manager
Chelsea Dyer - Chelsea Dyer -
Chelsea Dyer - "Sharkologist"
Customer Support & Office Admin

Partner with Brandetize
to expand your reach.

Generate higher profits with the right team in your corner.