How to Leverage Facebook Retargeting For Your Business

February 21, 2019 | 0 COMMENTS

One of Facebook’s biggest advantages is that almost everyone uses it. That makes it an optimal platform for retargeting. If 80,000 people visit your website in a month, you have the ability to show ads on Facebook to a large percentage of those people. Let’s look at how Facebook Retargeting...

5 Tips to Increase Click-Through Rates on Facebook Ads

October 4, 2018 | 0 COMMENTS

If you want to run effective Facebook ads, it's important to continually look for ways to optimize and improve. One metric you might want to look at is click-through rate (CTR. Click-through rate is the number of clicks divided by the number of impressions. In this example, the campaign has 9,313 impressions...

5 Ways to Find Audiences to Target on Facebook

April 5, 2018 | 1 COMMENTS

Facebook Ad Targeting is one of the most important ingredients to the Facebook success recipe. You could have the perfect ad with compelling copy and eye-catching imagery, but if you’re not targeting the right people, you’ll never succeed. When you’re just starting out, it can be difficult to figure out...

4 Must-Have Google AdWords Campaigns to Try Now!

October 19, 2017 | 0 COMMENTS

Google AdWords is a behemoth of an ad platform. The possibilities of what you can do with it seem endless. If you’re not an AdWords wizard, it can be very overwhelming and difficult to figure out where to start. Here are four simple Google AdWords campaigns you might want to...

A Guide to Facebook Ads Testing & Scaling Success

August 4, 2017 | 0 COMMENTS

Sometimes you hear people complaining that Facebook ads don’t work. While it is true that Facebook ads don’t work for every product out there, the people who say this usually aren’t doing Facebook ads testing and scaling right. …

Category: social media

How to Make a YouTube Pre-Roll Ad That Converts

May 18, 2017 | 0 COMMENTS

YouTube is the second largest search engine behind Google which makes it a great place to get in front of your audience. One of the best ways to do that is by using a YouTube pre-roll ad, also known as a TrueView in-stream ad. What is a YouTube pre-roll ad?...

Category: web marketing
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