May your 2018 be filled with amazing digital marketing ideas, full of online courses and products for your business that bring you the most successful year ever.
We’ve selected our top digital marketing blogs from 2017 on the Brandetize blog and collected them here so that you don’t need to search for them when you have a pressing marketing question that you need answered.
Let’s get started!
Instagram Stories took 2017 by storm. They opened up brand new possibilities for businesses to promote themselves. They also got around the new Instagram algorithm that was rolled out that affected post reach.
At Brandetize, we’ve seen great results from using Instagram stories, which is why we want to offer you some tips to crush Instagram Stories for your business.
In this article we cover how to keep your stories up for longer than 24 hours, the benefits of stories, and how to get the most out of them. This post is a doozy!
Key Takeaways: If you’re not using Instagram Stories you need to start. We also provide helpful examples of stories that worked for us.
All marketers want to create content that gets millions of views and shares. This blog teaches you the best ways to get there.
It’s incredibly hard to plan for a piece of content to go viral, and 99% of the time it’s by sheer dumb luck that something goes viral. Most published content only gets an average of 8 shares.
This blog covers the six most important tips to make your content go viral.
Key Takeaways: Create content that people can really relate to and that people want to share.
One of the biggest challenges of marketing is building an email list. In 2017, it was hard to get someone to give you their email. It’s going to get harder in 2018 if you don’t make some changes.
The majority of online consumers check their email account multiple times per day, and chances are they have subscribed to your content by purchasing or opting in for something they found valuable.
In this blog, you learn that email marketing is alive and well and the steps you need to take to build an email list from scratch.
Key Takeaways: Offer people really, really valuable stuff and they will give you their email.
Thousands of tools exist to help manage all aspects of social media. However, with so many tools, comes the downside of not knowing which ones work the best, or becoming overwhelmed with options.
This blog compiled a list of the best social media tools (including perks and downsides) that you can use to grow your business. These tools are the exact tools that we use to run social media campaigns for our clients.
Key Takeaways: Using scheduling tools to create and schedule posts in advance will save you a lot of time.
There are many factors that come into play to create a successful ad campaign, but the most important one is testing. By only setting up one ad campaign… with one image… and one headline… and one copy variation – it is very unlikely that you’ll succeed.
This blog teaches you how to efficiently test Facebook Ad campaigns including data gathering, how to use metrics to your advantage, and scaling.
Key Takeaways: To be successful on Facebook, you must test. A LOT.
It’s quite easy to enter the online course market, but it’s another thing altogether to succeed in it. And the key to creating a successful online course is ensuring your customers actually complete it.
Customers who don’t finish a course are less likely to continue to buy courses or products from you. However, customers who do finish a course are more likely to buy another one.
And as we all know, repeat purchases lead to customer loyalty (if you’re lucky, brand evangelism), and most importantly, more money. This blog teaches you everything you need to know to make sure you build a great online course.
Key Takeaways: As you’re putting together your online course, make it extremely hard for users to lose sight of the, “What’s in it for me?” value.
Having a podcast is a great way to generate massive buzz for your business or product and create great relationships with your customers. Unsurprisingly, there are some great podcast tools that can make your life much easier.
Whether you’re just starting a podcast, or you’ve had one for years, these podcast tools will make your life easier.
Key Takeaways: Anyone can start a fantastic podcast with a laptop and completely free software. No need for fancy recording equipment.
We hope that you found lots of valuable knowledge from these articles to help boost your marketing in 2018. We wish you a fantastic New Digital Marketing Year! If you’d like to learn proven strategies to double your website traffic in 2018, click the button below to register for our free upcoming webinar.