Paid Advertising

-- Paid Advertising --

The Impact of Apple IOS14 on Facebook Advertising

May 10, 2021 | 0 COMMENTS

Was your company ready for the Apple iOS14 update? This new update finally went into effect in April, and for marketers who rely on Facebook advertising, it’s starting to create some pretty major changes — especially in the areas of measurement and attribution. But, it’s not too late to set...

How to Run Paid Ads on Facebook

September 23, 2020 | 24 COMMENTS

Facebook advertising has a long list of benefits for brands. By creating paid Facebook ads, you can target the specific audience you’re trying to reach, remarket to leads who have shown interest in your business, drive your audience to desired web pages, and more — and all of these benefits...

Facebook Ads Targeting: Tips & Strategies for Beginners

September 10, 2020 | 12 COMMENTS

Facebook ad targeting is one of the most important ingredients to the Facebook success recipe. You can have the perfect ad with compelling copy and eye-catching imagery — but if you’re not targeting the right people, you’ll never succeed. When you’re just starting out, it can be difficult to figure...

A Guide to Facebook Ads Testing & Scaling Success

October 5, 2019 | 0 COMMENTS

You may have heard people complain that Facebook ads don’t work. While it is true simply creating a Facebook ad doesn’t guarantee its success, the people who say this usually aren’t testing and scaling their campaigns correctly. …

A Complete Guide to Creating Incredible Instagram Ads

April 17, 2019 | 1 COMMENTS

In 2018, Instagram surpassed over 1 billion active users. This means there are 1 billion potential people you can engage, connect, and build trustworthy relationships with through Instagram ads. With that many active users, it’s no surprise that so many businesses are currently on the platform. With its laser-targeting options...

5 Tips to Increase Click-Through Rates on Facebook Ads

October 4, 2018 | 11 COMMENTS

If you want to run effective Facebook ads, it's important to continually look for ways to optimize and improve. One metric you might want to look at is click-through rate (CTR. …

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