Paid Advertising

A Complete Guide to Creating Incredible Instagram Ads

April 17, 2019 | 0 COMMENTS

In 2018, Instagram surpassed over 1 billion active users. This means there are 1 billion potential people you can engage, connect, and build trustworthy relationships with through Instagram ads. With that many active users, it’s no surprise that so many businesses are currently on the platform. With its laser-targeting options...

How to Leverage Facebook Retargeting For Your Business

February 21, 2019 | 0 COMMENTS

One of Facebook’s biggest advantages is that almost everyone uses it. That makes it an optimal platform for retargeting. If 80,000 people visit your website in a month, you have the ability to show ads on Facebook to a large percentage of those people. Let’s look at how Facebook Retargeting...

5 Tips to Increase Click-Through Rates on Facebook Ads

October 4, 2018 | 0 COMMENTS

If you want to run effective Facebook ads, it's important to continually look for ways to optimize and improve. One metric you might want to look at is click-through rate (CTR. Click-through rate is the number of clicks divided by the number of impressions. In this example, the campaign has 9,313 impressions...

5 Ways to Find Audiences to Target on Facebook

April 5, 2018 | 1 COMMENTS

Facebook Ad Targeting is one of the most important ingredients to the Facebook success recipe. You could have the perfect ad with compelling copy and eye-catching imagery, but if you’re not targeting the right people, you’ll never succeed. When you’re just starting out, it can be difficult to figure out...

4 Must-Have Google AdWords Campaigns to Try Now!

October 19, 2017 | 0 COMMENTS

Google AdWords is a behemoth of an ad platform. The possibilities of what you can do with it seem endless. If you’re not an AdWords wizard, it can be very overwhelming and difficult to figure out where to start. Here are four simple Google AdWords campaigns you might want to...