Paid Advertising

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5 Tips to Increase Click-Through Rates on Facebook Ads

October 4, 2018 | 9 COMMENTS

If you want to run effective Facebook ads, it's important to continually look for ways to optimize and improve. One metric you might want to look at is click-through rate (CTR. …

4 Must-Have Google AdWords Campaigns to Try Now!

October 19, 2017 | 2 COMMENTS

Google AdWords is a behemoth of an ad platform. The possibilities of what you can do with it seem endless. If you’re not an AdWords wizard, it can be very overwhelming and difficult to figure out where to start. Here are four simple Google AdWords campaigns you might want to...

How to Make a YouTube Pre-Roll Ad That Converts

May 18, 2017 | 0 COMMENTS

YouTube is the second largest search engine behind Google which makes it a great place to get in front of your audience. One of the best ways to do that is by using a YouTube pre-roll ad, also known as a TrueView in-stream ad. [btz-johnsonbox name="Newsletter Optin"] What is a...

Improve Your Customer’s Mobile Experience with Facebook Canvas

December 2, 2016 | 0 COMMENTS

The majority of people who login to Facebook do so from mobile. This means it's even more important that you provide a seamless experience in your ads and social posts. Sites should be mobile optimize and load quickly or else people will bounce off your page fast. One way to...

Testing and Scaling Facebook Campaigns With the Ad Grid

May 23, 2016 | 3 COMMENTS

All too often marketers get caught creating one-off campaigns without any plan in place. By doing this you’re putting all your eggs in one basket, you’re giving the campaign a lower chance of success, and it isn’t scalable. The Ad Grid is a concept developed by Digital Marketer to combat...

What is Programmatic Advertising?

February 24, 2016 | 0 COMMENTS

What programmatic advertising is and how you can use it in your business? …

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