1.4 billion different people use Facebook Groups every month…
But what do all 1.4 billion of these people have in common?
They are looking for a connection.
Facebook Communities are an amazing place to foster relationships. They provide others with a sense of belonging and allow them to connect and network with one another based on common interests, experiences, or goals.
So, are you utilizing Facebook Groups for your brand or business?
And if so, how can you make them the most impactful?
Here are 3 ways to make sure your members are finding value in your community and getting the most out of it:
1. Provide Information and Quality Content
Some of your members may be looking to acquire new skills through your community. In order to provide them with value, you need to provide them with information and quality content.
Here are some ways you can help them find useful information in your group:
Training and Workshops
You can host exclusive trainings and workshops within your community. Providing them with notes or a presentation to accompany these trainings is a great way to add even more value to your training.
Provide your members with free, quality resources. Giving away something of value is also a great way to get your members hooked on your content, and open the doorway to becoming potential buyers or customers later.
Some great resources to offer your members are lead magnets, e-books, blogs, videos, audio recordings, free gifts, and audio recordings.
One of the best ways to give your members access to privileged information is through Q & A’s within the group. It can be as simple as asking your members to ask you anything, and then engaging with them. A Facebook Live within the group is also a really great way to interact with your members and answer their questions in real-time.
Last but not least, one of the biggest benefits of Facebook Communities is peer support within the group. Members are able to ask questions to their peers, easily seek out new information, and learn from one another.
Exclusivity truly is the key for providing your members with valuable information. Your members want to feel like they are getting access to exclusive content and learning things that they would not have found otherwise.
2. Give Your Members a Sense of Authority
Many group members are looking to become leaders among their peers and view authority as the ultimate sense of belonging.
Here are some ways to shine the spotlight among your members:
Give Shout Outs to Top Contributors
Facebook Group Insights analyzes who your top members and contributors are in your group. These are those that are engaging, posting, and interacting within the group the most.
A great way to shout out these top contributors is to tag them in a post thanking them for their contributions and for being active members. This post validates them and provides them with a sense of authority.
Acknowledging your top contributors also encourages them to post more, and others to engage more, because there is a rew.ard, they feel recognition, and they are shown as an authority
Advisory boards consist of a small group of members (usually the leaders or top contributors in the group) that the group owner asks for advice.
Some examples include:
- As a community member, how do you feel about us changing our group rules or changing our products?
- What do you want to see in our group that’s different or best suited to your needs?
- What do you currently find most valuable within our group?
- Asking for member opinions, insights, and desires really makes your members feel heard, important, and valued.
3. Make Your Members Feel Like They Belong
Perhaps the biggest goal of yours, and how to keep your group members the happiest, is to allow them to find connection and friendship within your group.
Here’s how to spark their sense of belonging:
Whenever a new group member joins, you should publicly introduce them to the group by tagging them in a welcome post. This instantly gives them a sense of belonging within the group and makes them feel welcomed.
You can do these in batches of new members each week, each month, etc. depending on the size of your group and frequency of new members joining.
In addition to introducing them, you should also encourage them to introduce themselves. Ask them to share where they are from, their goals, their purpose of joining the group, etc.
This facilitates communication, just not for other new members, but for all group members as well! This is a great way to connect your members with one another and get to know each other right off the bat.
Forming connections and relationships is the future of Facebook Groups and plays an increasingly larger role in marketing as a whole.
It’s particularly important to remember that members of Facebook Communities are NOT an audience, and the group members are not there to solely consume content. Instead, they are there to interact with one another and form connections and relationships.
How are you utilizing Facebook Groups for your business?