Do you want to get the views on Instagram that you deserve?
This statistic may come as a shock to you:
70% of Instagram posts are NEVER seen!
Implement these 5 tips to make sure all of your effort on Instagram gets rewarded.
Instagram is Booming…
The newest Instagram stats show that there are currently more than 800 million monthly active users on the platform and many experts believe it could reach a billion in 2018.
With this kind of growth, it’s clear that Instagram has become a serious marketing, networking, and audience building tool for businesses.
An estimated 71% of US Businesses use Instagram. That’s almost double the number of businesses that were using it back in 2016 (48.8%).
This is because businesses are jumping at the chance to take advantage of business profiles on Instagram that come with features like prominent contact information, powerful analytics data, and the ability to create new Instagram ads.
What’s really cool is that Instagram users are actually really receptive to brands on the platform.
80% of users follow at least 1 business and at least 30% of Instagram users have purchased a product that they first discovered on Instagram.
So, you’re missing out on a big opportunity if you aren’t building your presence here!
Here’s the bad news…
Let’s bring it back to this alarming stat:
70% of Instagram posts don’t get seen.
Because of the massive amount of content that is produced on the platform daily, Instagram has implemented an algorithm that filters content based on engagement.
According to Instagram, “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
It’s clear that if you want to see results, you’ll have to find ways to increase your engagement on Instagram. Here are 5 tips that will help you lift your engagement and get noticed on Instagram.
5 Tips to Get Views on Instagram
1. Optimize Your Profile
Let’s start from the top: optimizing your profile. The most obvious thing to do is make sure your Instagram profile name and handle match that of your brand or business.
Once you’ve got the name, then you can start turning your bio into a call to action. What you put in your bio is searchable, so be sure to put keywords your target audience may be searching for right in your bio. You can also include a brand hashtag so new followers know how to get your attention.
Finally, you’ll want to think about what link you’re going to place in your bio.
My recommendation is to set up a LinkTree account. This will allow you to link to multiple pages, like your website, your Facebook page, and a free pdf download for example, at one time.
Make sure in your bio you are encouraging people to click this link. You’ll want to continue updating this with your newest and most shareable content.
2. Develop Your Own Unique Visual Style
If you want to stand out and successfully market to your audience on a visual platform like Instagram, you’ll need to develop your own unique and recognizable visual style.
You’ll want to use brand assets that are similar to your website and other social media sites, like fonts, colors, and logos.
These are all important tools for creating brand recognition so that your followers can easily identify your posts in their feed.
Check out how the Rule #1 Investing page has its own style:
Of course, along with developing a cohesive style, you’ll want to keep in mind that the quality of the images you are posting is extremely important. This should be a top priority when planning out your strategy on Instagram.
3. Level Up Your Captions
Along with posting high-quality visual content, you’ll also want to make sure you are posting equally amazing captions to go along with them.
A great Instagram caption will add context, entertain, show off your brand’s unique personality, and prompt further action.
The first step in achieving this is to really know your audience.
Build up your customer personas and craft your message around each archetype. Also, identify your brand voice, or the qualities and values you want your brand to embody. An easy exercise to help you out is to write down a few adjectives that describe your business, like “Friendly, Smart, and Witty,” and then base your tone off of those adjectives.
You want to think about the image and caption together as conveying a story.
Captions can be short or long (up to 2,200 characters!), but be sure they are concise and make sure to put the most important content up front because the captions do get cut off after 4 lines.
Last, don’t be afraid to use emojis!
Emojis are 💯 appropriate on Instagram and can help draw the reader’s eye in and add some personality to the post.
(Note: this depends on your brand’s voice)
4. Optimize Your Hashtag Strategy
So, we’ve got a great caption and an amazing image, now we want to get it SEEN!
One of the best ways to do this is by incorporating hashtags into your Instagram strategy. While I don’t recommend using more than 2 hashtags in your caption, there is a way you can post a lot more hashtags in a sneaky way.
Save your hashtags for a comment on your post and make sure there are 5 rows of emojis above them. That way a user would have to click “more” in order to see the emojis at all.
It will look a little something like this if you were a pet boarding facility:
#dog #dogs #puppy #puppies #pup #animal #bark #pet #pets #petlovers #doglover #cute #love #petboarding #doggydaycare #dogdaycare #sandiego #sd #california
I recommend creating blocks of hashtags around your different content categories and storing them in an easy to access place like in your Notes app if you usually post from your mobile device or in a Google Doc if you regularly schedule your posts on the computer.
You can always change out a few hashtags here and there, but it is much easier when you have a list going that you can just copy and paste.
Hashtags are more important than ever because Instagram users can follow their favorite hashtags. This means that your posts can show up in their feed and you can reach new audiences that are already interested in what you have to offer.
The same goes for using hashtags in your Instagram stories.
5. Increase YOUR Engagement
Finally, if you want to increase engagement from others, you too, must increase engagement yourself.
It is widely believed that the Instagram algorithm actually rewards you for interacting with your followers and your post can get more exposure if you are really on top of your comments, at least the first hour after posting.
You want to treat your comment sections like a conversation. If a comment doesn’t require a response, you can also show it some love with a heart.
You’ll find that the more you engage on your posts, the more your followers will start to engage too because people like to know that they are talking to another person and that they will get a response.
Also, it’s a good idea to increase your engagement on influencers’ posts. The more you add to the conversation on other people’s pages, the more likely people will like what you have to say and visit your page and, hopefully, start following your brand!
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Do you have any other tips to get views on Instagram? Let us know in the comments below