How to Plan a Winning Partner Promotion

Aside from the many marketing strategies companies leverage, partnerships are one of the most effective ways to quickly grow your business. Partnerships can grow your business through sales, subscribers, new products, and brand awareness.

The key to a successful partnership is thorough planning and communication.

There are two sides to partnerships: qualitative and quantitative. A successful partnership relies heavily on communication and relationship building. However, what sometimes gets forgotten is the quantitative needs. It’s extremely important that all partnerships are evaluated and analyzed by performance results, including sales and subscribers.

How do you plan for a killer partnership promotion that produces real results and gives you credibility and likeness in your industry?

Check out the presentation below for helpful tips and strategies for planning your next partner promotion. They work for us and should work for you too.

Do you do any partner promotions at your agency? Let’s talk in the comments. Get more digital marketing knowledge delivered right to your inbox by subscribing to our newsletter.

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Ryan is the Content Manager at Brandetize. He’s responsible for all of the content on our client blogs and podcasts as well as this site. Ryan loves trying out the newest blog strategies for his clients, Star Wars, denim jackets, Magic the Gathering, having the best damn beard in the office, and drinking iced coffee by the gallon.