Marketing Trends
Making Waves
The Impact of Apple IOS14 on Facebook Advertising
May 10, 2021 | 0 COMMENTS
Was your company ready for the Apple iOS14 update? This new update finally went into effect in April, and for marketers who rely on Facebook advertising, it’s starting to create some pretty major changes — especially in the areas of measurement and attribution. But, it’s not too late to set...
The Complete Guide to Instagram Stories for Business
April 21, 2021 | 0 COMMENTS
Did you know? 500 million people use Instagram Stories on a daily basis (Source - 99 firms. With half a billion users consistently watching Stories, there’s no denying just how powerful this tool can be for brands. …
105 Email Subject Lines for Above Average Open Rates
March 11, 2021 | 12 COMMENTS
As a marketer, is there anything more heartbreaking than a low open-rate on your emails? After all, if your subscribers aren’t even opening your emails, they definitely aren’t reading them and taking the action you’re prompting them to take - whether that be reading your newsletter, watching your YouTube videos,...
What is Affiliate Marketing? A 7-Step Guide to Increase Revenue for Brands
January 13, 2021 | 5 COMMENTS
How much does your brand spend on advertising? While marketing your products or services to your target audience is necessary in order to generate as many sales as possible, it can also be expensive—as well as time-consuming and labor-intensive. But what if we told you that you can get other...
How to Run Paid Ads on Facebook
September 23, 2020 | 20 COMMENTS
Facebook advertising has a long list of benefits for brands. By creating paid Facebook ads, you can target the specific audience you’re trying to reach, remarket to leads who have shown interest in your business, drive your audience to desired web pages, and more — and all of these benefits...
Facebook Ads Targeting: Tips & Strategies for Beginners
September 10, 2020 | 3 COMMENTS
Facebook ad targeting is one of the most important ingredients to the Facebook success recipe. You can have the perfect ad with compelling copy and eye-catching imagery — but if you’re not targeting the right people, you’ll never succeed. When you’re just starting out, it can be difficult to figure...