How To Write Sales Emails That Sell

Category: email marketing

December 28, 2017 | 0 COMMENTS

Do you want to learn how to write sales emails that get responses and sell your products like hotcakes?

First off, some of you might be wondering – what exactly are hotcakes, and just how quickly do they sell?

I’ll answer that in a minute, but first, let’s get to how to write compelling sales emails.

If you’ve never been sure how to structure your sales emails or why people aren’t buying your products through your email blasts you need to read these email marketing tips.

1. Come Up With Your Introduction

This is the part where you tease the reader, hook them, literally grab them by the throat, heart, arm, ear, and really whatever body part you choose to get them to listen to you.

Don’t yell at them, just get their attention. And please for the love of god, don’t use all caps, in a sales email, EVER.

That indicates yelling and nobody likes to be yelled at.

2. Write Your Body Copy

This is the meat and potatoes of your email and needs to feature your why.

What’s your “why?” Why should they listen to you? Why should they read any further? Why should they click?

And most importantly why should they buy from you?

3. Create a Call to Action

Every email should have a call to action. This is what you want the reader of your email to do when they’re finished reading. A call to action is normally in the form of your button or link copy.

It’s the thing that drives them to click and take the next step.

The call to action is critical because I can promise you with 100% certainty, if they aren’t clicking, they aren’t buying anything you’re selling.

4. Add a P.S.

Pretend like you almost forgot something. This can be a quick, “Oh I just remembered,” or a “Before I forget,” or even a “P.S.”

Regardless of which of these options you choose, the important thing to remember is that this is your opportunity to tell them something important. Like offering a 100% money-back guarantee or your sale is for a limited time.

5. Brainstorm Your Subject Line

Don’t quickly come up with something or not spend time on your subject line.

That’s because writing a subject line is literally a full-time job. OK not literally, but really it is that critical.

Because similar to my third point, if they aren’t opening, they aren’t buying.

Spend at least 10 minutes coming up with a killer subject line.

Use the free tools out there to help you like AMI, BuzzSumo, and Google Trends.

6. Tell a Story

Throughout all of time, humans have used stories to pass down information to the next generation, help people remember things, seek answers, and so much more.

Stories are incredibly powerful, especially when they are done well, but even a bad story is better than a sales email without one.

A story will hook your reader and put them in a mindset to take action or make a change in their lives.

7. Show You’re the Expert

Show your reader that you’re the expert at what you do. They may ask, “Why should I listen to you? Why should I buy your product?” It’s your job to prove to your customer that they should trust you and like you.

Do this by showing your experience.

Do this by giving them good advice that they can implement.

Do this by incorporating stories and testimonials of your past customers.

8. Close Your Loops

In the intro of your sales email, you want to open up a loop.

You open a loop by asking a question, saying something like, “Let me come back to that in a second,” or “Before we get into that,” or “Let me talk about XYZ.”

Then make sure you close your loops.

If you don’t, you’ll upset your reader because I guarantee you they’ll remember and be left wondering, “Wait what about that thing you mentioned earlier?”

You don’t want your reader to be left with questions or wondering about anything.

Always remember ABC-L. Always Be Closing Loops.

And speaking of loops, it’s time for me to wrap up here and close the hotcakes loop I opened up earlier…

Hotcakes is another word for pancakes…

And for something to sell like a hotcake, it must be bought in mass quantities with little effort on the part of the seller, usually so much so that it is hard to keep up with demand. The phrase appears to have originated due to cooks not being able to keep up with the demand of hotcakes at state and county fairs, bake sales, and church socials.

Now you know all about hotcakes and how to write great sales emails!

Have you ever used any of these tips for writing your sales emails? Leave a comment below and let me know, and I’ll be sure to follow up with you. For more marketing tips, sign up for our weekly newsletter.