Having a strong social media presence is a must for all businesses – large and small.
But with so many platforms out there and best practices always changing, it can be difficult to know where to start if you want to effectively reach your target audience and have a meaningful impact on your company’s bottom line.
Depending on your industry and niche, your business might benefit more from having a presence on certain social platforms over others.
For example, if you’re in software sales and looking to grow your business through getting more leads from social media, you may want to steer clear of platforms like Pinterest or Snapchat. However, these platforms can be really beneficial for other industries and for garnering general brand awareness.
This social media for business cheat sheet provides you with a basic overview of the most popular social media channels right now, some current best practices, and a few tips and tricks.
Use it as a quick reference guide to begin optimizing your social media efforts and get you started out on the right foot. But always remember, what works for one company or industry may not work for yours. The key is to get started and then constantly test new strategies and ideas to see what works best for your specific goals.
Brandetize can help you develop a strategy and manage all of your social media profiles to increase fans and followers, and drive engagement and ROI from the social channel. Drop us a line to learn more about our services.
Did you enjoy our social media cheat sheet? Have you used any of these tips in your business? Let us know in the comments.