So you want to learn how to create viral content…
You’re here because you want your next piece of content to get millions of views.
You want your videos to be the next ‘Damn Daniel’.
Or ‘Salt Bae’.
You want your blog posts to be shared thousands of times in a matter of days, and you want to end up on the set of ‘Ellen’ and become a household name.
That’s why I’m going to show you how viral marketing works and how to make your next piece of content go viral.
What is Viral Marketing?
So, what does it mean when something goes viral?
A piece of content can go viral for many reasons. Typically it’s created by a huge amount of internet sharing, to the point that nearly everyone who doesn’t live in a cave knows what you’re talking about.
Do you remember the picture a few years ago of the black and blue dress? Or was it white and gold?
No matter what you thought, (it was white and gold) the point is that picture came from one person, and became a hugely shared piece of content.
All it takes is one little ripple in an ocean of content to make huge waves for your business.
Unfortunately, it’s incredibly hard to plan for a piece of viral content, and 99% of the time it’s by sheer dumb luck that something goes viral.
Keep in mind that most published content gets an average of 8 shares.
I’ll repeat that,
The average number of shares a piece of content gets is 8.
“Magic 8 ball…..Will this go viral?”
I’m going to be honest with you, it’s really, really hard to know if something is going to go viral. What you should be most concerned about is that you’re putting out quality content for your business. If you don’t think something that you’re doing is going to resonate with people, rethink it. You don’t have to put anything out there just for the sake of putting content out.
Create something that people can really relate to and that people really want to share.
That’s how you create viral content.
6 Tips to Help Make Viral Content
Even though you may not be able to plan when something will go viral, there are definitely some things that you can do to make sure you’ve got the best shot at it happening for you.
That’s why I’ve created some tips for you based on some of our top performing posts.
Here are 6 tips to boost your chances of creating viral content.
1. Be Unique
First, be unique! Have you seen a piece of content go viral because it was the same crap that you’d already seen over and over and over? With the same opinions or same cardboard persona giving you more tips?
The answer is no.
Viral content is 100% unique. It’s new. It’s fresh. It’s fun.
Gangnam Style by Psy was the most viewed video on YouTube of all time because it was completely different, new, and unique. No one had ever seen anything like that before and the numbers showed it.
In terms of your business, think about your products and what you offer. Think about the unique things that your products can do that nobody else is doing. Those are the things that people want to see.
2. Be Timely
Second, be timely! Make your content about something that’s going on right now. If you can relate what you’re doing to current events, that’s great. If you can relate your product to something currently happening in the world, that’s great too.
Evergreen content that always exists is really great, but the thing about viral content is that it’s timely. And like in the previous tip, putting a unique take or spin on a current issue is a surefire way to get people to notice.
We used the popularity of Bitcoin to make a timely video from our client Phil Town.
3. Pump it Up!
Next, pump it up! Once you put your content out there, you want to make sure that you get as many eyes on it as you can in the first days of your content’s infancy.
Many algorithms on almost every search engine, social media site, and video site bases who sees content based on engagement. This means that the more people that watch, share, comment, and like your content have a direct impact on if it goes viral or if it sinks like the Titanic.
If more people engage with your content in a short amount of time, it will send what are called “social signals” to these sites and they’ll place more value on your content, showing it to more people.
Can you say viral?!
How do you get as many eyes as you can on something in a short amount of time? Email it to your entire list the day it’s released, post on all of your social media channels, and pay to boost your content.
Every view matters.
4. Make Them Look Smart
Fourth, make them look smart! One of the main reasons that people share content online is because they feel that it makes them look smart. Write content that makes people look like geniuses when they share it.
People generally want to make a difference and leave a positive impact on the world, and they want to share content that will make others happy or change an opinion.
5. Make it Genuine
Fifth, make It genuine. People won’t care about anything you’re saying, selling, or writing about if you aren’t genuine about it. Building trust with others is probably the best way to gain and retain a follower, so why would you be anything less than genuine?
Remember the golden rule here: “Do unto others online as you would have them do to you.”
People are getting pretty good at spotting who they shouldn’t trust online, so make sure the stuff you’re putting out there is really great.
6. Reuse it
So, you’ve made a viral video. Congratulations!
Do you move on and let your video do it’s thing?
Now you know EXACTLY what people love because they’re sharing it, right there, in front of your face. You should use that same topic in as many forms as you can. Make a blog out of it, create an infographic, create a product or an email campaign.
Do not let your viral content go to waste! Many people don’t ever get a piece of content to go viral.
You’re smart for wanting to learn how to create viral content on your own.
What are your viral content secrets? Let me know in the comments below and I’ll follow up with you. Please share this post, and thanks for reading. Get our proven, easy to use blog post templates to create engaging, viral blogs for any audience in any industry.