Marketing, PR, and advertising agencies have long known that in order to grow brand awareness for their clients and increase their consumer base, they must have a media presence.
The question is: What’s the best way to go about it in order to get your guarantee your clients receive media coverage?
The good news is there are lots of options from responding to press inquiries, sending media pitches, or distributing press releases. While each of these are very different, they all have their own merits and should have a place in any well-balanced media outreach strategy.
For people who do not currently have any connections in the media, I highly recommend starting with press releases. They are the easiest and quickest way to get your client’s name out there to a mass group of media contacts without seeming pushy or “spammy”.
A press release is a written (sometimes recorded) statement announcing to the media a newsworthy story about your client. The topics could vary greatly, but you always want to make sure it’s compelling and interesting in order to increase your chances of having a publication or network pick up the story.
Not sure how to write a press release? The below presentation provides a basic overview and helpful tips.
Do press releases currently have a place in your media outreach strategy? Let us know how it’s working for you in the comments. Get more digital marketing knowledge delivered right to your inbox by subscribing to our newsletter.
