Brand building takes years. But with the right strategy, the brand composition can be done quickly. The following are a few tips you can use to take your brand to the next level.
Build a Strong Foundation
The first step of building a recognizable brand is to focus on the fundamentals. Rooting your brand in a strong base gives it the edge over competitors and allows your brand to push past the limitation of the market.
A strong foundation relies on a promise that a business makes to its customers. For instance, Apple promises to provide refined technology that everyone can use. And they have largely stayed true to their promise.
And it is because of this promise and its fulfillment that gives Apple the brand recognition it receives.
After your brand has made a promise to the customers, make sure whatever you do, whatever product you launch, you are always guided by the desire to fulfill your brand’s original promise.
That said, fulfilling a promise requires your business to have easy communication channels, fast and responsive websites, and top of the line customer support.
Without these foundations, you can’t even hope to build your brand.
Build Consumer Trust
In the past year, Tesla has seen tremendous growth. The growth of Elon Musk’s company is strange considering it never does any advertising. So, how did Tesla become the most valuable car company in the world?
The answer is quite simple. Consumers trust the company to produce the best electric cars on the marketing. And they tell everyone about it.
In other words, Tesla has such a level of consumer trust that it enjoys free marketing. Their brand inventory is their customer base.
The key to building consumer trust is to never mislead your customers. If your product has a defect, don’t be shy about it. Talk about the issue, and promise to fix it.
Similarly, don’t overpromise and underdeliver. Always promise less and deliver more.
Building trust can take years. But done right, it can pay off big time.
Have a Unique Voice
If your brand doesn’t have a unique voice, it will drown in a sea of increasingly similar voices. In other words, if you say what your competitors are saying, you are setting yourself up for less revenue. But how?
Well, consumers won’t be able to differentiate your brand from your competitors, resulting in you getting a piece of the pie and not the whole pie.
So, develop a unique voice for your brand. One way to do this is to look at your target demographic. For instance, if you are targeting teens, your voice needs to be hip and cool, as opposed to the tone you’d use for seniors.
The same goes for your branding design. Your branding should represent the kind of company you are. Your branding form should invoke a unique set of emotions in your customers. Emotions that the customers associate with your brand.
Whether you are in the early stages of brand architecture or are looking to take your brand to new heights, Brandetize can help you achieve that. Contact Brandetize for a free consultation and digital audit: https://www.brandetize.com/contact/