Even if some doubt its effectiveness, e-mail marketing remains an essential tool in today's marketing strategy. An effective email marketing strategy allows you to convert your prospects into customers and still retain them. According to statistics, in 2019, global e-mail users amounted to 3.9 billion users, and this figure is set to attain 4.3 billion users in 2023.
The kind of business you run doesn't matter, the industry your business belongs to, or whether your business is a startup; leveraging e-mail to interact with your audience is an essential strategy every business must embrace.
Here are five strategies for effective e-mail marketing.
- Be clear about your objectives.
To obtain measurable results from e-mail marketing, you need to ask yourself specific questions like "why do I need to create an e-mail list, what do I expect from it?" and many more.
If your answers boil down to, "just make sales!" Then, you're on the wrong path.
Although the goal will often be to develop your turnover, however, it is an end, not an objective. This purpose entails multiple objectives, some of which can be achieved through e-mail marketing.
To increase your turnover, you must improve your online visibility, acquire new market share, drive more traffic to your website, more quotes, and more incoming contacts.
- Know your audience in-depth
Creating an e-mail list act as a great avenue to deliver the right messages to your target audience. This message must be easily understood and appealing. To deliver the right message, you must know your target audience inside out.
You need to know their needs, their expectations, and their behaviors. Also, you must know their concerns and centers of interest.
It would help if you determined precisely the typical profile of your target to hit the mark. Very often, you will encounter different profiles. You must understand that you can't communicate with profile B the same way you did with profile A.
To create an effective email marketing strategy, you will often need to segment your contact database to define your message best. Having an in-depth knowledge of your target will help segment your database optimally.
It is also essential to consider your prospects' maturity to send them the perfect e-mail. A buyer who only recognizes his needs wouldn't require the same communication needs as a buyer who has already compared different solutions.
- Write your e-mail for one and only one goal.
To capture your readers' attention, send them a clear message that will drive e-mail engagements. Your mail content must correspond to a specific objective.
In other words, an e-mail = desired action.
If not, your click-through rate won't be satisfactory.
When writing an e-mail, always consider the specific action you expect and never confuse your audience with an undefined or too many call to actions.
- Personalize your e-mail
To create an engaging email marketing strategy, you must craft your mail such that it sounds personal to them. Address your e-mail as though you are talking to one person.
- Use an attention-grabbing subject for your mail.
It's statistically proven that 47% of e-mails are opened due to what the subject headline reads. As a business owner, don't take your e-mail subject with levity.
E-mail marketing would continue to be an effective marketing strategy. It could take time and also requires that you nurture your prospects and carefully walk them through the buyer's journey before they ultimately become your client when you do it yourself. And that's why outsourcing your e-mail marketing to one of the top e-mail marketing companies in San Diego is a better option. They can change the phase of things in a short while.
Brandetize is a top leading e-mail agency you can entrust your email marketing strategy to. Contact Brandetize for a free consultation and digital audit: https://www.brandetize.com/contact/.