Marketing Data Analyst

Company Overview

Brandetize is a “people-first” environment that focuses on a positive work energy. Our core values are the principles we live by and we have a transparent community that encourages your opinions, ideas, and feedback in every situation. We build and promote only brands and clients that we are proud of and believe in.

We believe in supporting our determined and motivated staff and we place a lot of trust our team to help run the clients’ businesses successfully and fearlessly. At Brandetize, we have a saying - “you win or you learn”.

Position Overview

We are looking for a Marketing Data Analyst who is an expert in Google Analytics GA4 (among other tools) and has experience in setting up funnel tracking metrics as well. The ideal candidate will have a deep understanding of data analysis and be resourceful in digging into a lot of other data from other sources and analyzing data to spot trends, problems and opportunities.. In this role, you will be responsible for developing and implementing marketing strategies based on insights gathered from data analysis. If you are a highly analytical thinker with a passion for marketing and data-driven decision making, we want to hear from you. Please submit your resume and cover letter for consideration.
Compensation is $65,000 - $80,000

Responsibilities

  • Set up and manage Google Analytics GA4 accounts for multiple clients
  • Develop custom tracking and implement complex tracking methodologies to monitor the performance of campaigns and provide data-driven insights
  • Work closely with clients and internal stakeholders to identify KPIs and set up funnel-tracking metrics
  • Analyze and interpret data from multiple sources to provide insights and recommendations to improve campaign performance
  • Develop dashboards and reports to communicate data insights to clients and internal stakeholders
  • Collaborate with internal teams to identify opportunities for optimization and recommend solutions to improve performance
  • Stay up-to-date with the latest trends and advancements in digital marketing analytics and measurement tools

Requirements

  • Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced agency environment with rapidly changing priorities
  • Proven ability to analyze and interpret data from multiple sources to provide insights and recommendations for improving campaign performance
  • Attention to detail to deliver the best possible product or outcome
  • Experience using Google Tag Manager, Google Analytics , and Google Data Studio
  • Strong communication skills
  • Natural ability to lead, develop, and inspire people
  • The ability to juggle multiple projects, think on your feet, showcase initiative, and shift mindset to accommodate varying requests

Skills & Background

  • 3+ years of experience in marketing data analytics, with a focus on Google Analytics GA4 and funnel tracking
  • Expert-level knowledge of Google Analytics GA4, Google Tag Manager, and Google Data Studio
  • Proven ability to analyze and interpret data from multiple sources and provide actionable insights
  • Strong communication and presentation skills, with the ability to communicate complex data insights to both technical and non-technical stakeholders
  • Excellent problem-solving skills and a resourceful attitude
  • Ability to work collaboratively in a fast-paced, deadline-driven environment

Benefits

  • Compensation commensurate with experience
  • Annual bonuses
  • Full-remote or hybrid if you choose - A great flexible working space in San Diego next to Balboa Park
  • Unlimited “Discretionary” Paid Time Off and flexible working hours
  • 401k retirement plan with employer match
  • Full health benefits (including medical, dental, and vision care)
  • Individual learning budget for growth & development courses and conferences
  • Internal opportunities for employee advancement & growth
  • Monthly Fringe benefit stipend (choose fun perks like monthly coffee subscriptions, Netflix and more…)
  • Monthly Fun Fridays and Lunch and Learns to connect and grow with the team
  • Annual company retreat and holiday party to celebrate
  • A team that works hard, has fun, and loves a challenge
  • Clients that are dedicated to making a positive change in the world

Submission Instructions

Too often we talk ourselves out of exciting opportunities before we’ve even taken the first step. It’s easy to hold ourselves back and stick to what’s safe, but some of the best doors in life haven’t been opened yet. No matter where you come from, how you identify, or which path led you here today - you are welcome on our team.

If you read this job description and think “YES, this is what I have been waiting for”, then please take a leap of faith. We’re just as excited as you are! And remember, you’ll never know unless you apply. We can’t wait to hear from you. :)

Please submit a resume and cover letter via email to resumes@brandetize.com and include the phrase "Marketing Data Analyst Application" in the subject line of the email to be considered. Any submissions received without this term in the subject line will be automatically discarded.