Brian Tracy International

How we generated the highest sales on Black Friday with a revenue increase of 71% YoY during a pandemic.

Industry Type: Personal Development

Business Type: B2C

Arrow pointing downArrow pointing downDownload the PDF Version

About Brian Tracy

A leading self-development speaker, coach, and trainer who has achieved global recognition for his expertise in the areas of productivity, goal setting, personal success, sales, business leadership, book writing, and coaching.

The goal

Reinvent the annual Black Friday / Cyber Monday sale by creating an inspirational and high engagement experience with people during uncertain financial times, and ensuring the largest sale of the season remained successful during the pandemic.

The solution

Addressing the sale strategically from three areas by cutting through holiday sale clutter with a unique offer that would be successful regardless of circumstances caused by COVID, keeping the audience engaged with a positive user experience, and utilizing conversion rate optimization and user experience to make the purchase process as seamless and efficient as possible.

Services:

  • Marketing Strategy
  • Funnel Strategy
  • Sales
  • Consulting
  • Art Direction and Branding
  • UI/UX
  • Frontend/Backend Development
  • Video Production
  • Youtube
  • SEO/CRO
  • Content Marketing
  • Paid Ads
  • Social Media
  • Email

The solution

Addressing the sale strategically from three areas by cutting through holiday sale clutter with a unique offer that would be successful regardless of circumstances caused by COVID, keeping the audience engaged with a positive user experience, and utilizing conversion rate optimization and user experience to make the purchase process as seamless and efficient as possible.

Creating award winning customer experiences.

We focused on user experience strategy that led to a 71% increase in gross revenue YoY that was recognized by the American Addy Awards Association.

User experience award

Wireframe:

wireframe

Design:

design

Cultivating engagement with our audiences.

Paid ads for the Black Friday event contributed to bringing in 245% in return on ad spend.

Efforts in creating excitement for the new Black Friday offers through social media resulted in contributing to a 53% increase in revenue MoM.

brian tracy paid add on facebok
email stats infographic

Email tests that generate traffic and results.

We developed a strategy that involved conducting an A/B test on email content that generated $30k from an abandoned cart sequence.

Results

By creating a unique and engaging experience with the “Build Your Own Sale” engagement strategy, we were able to cut through the clutter and create a positive user experience that generated the highest sales in history for the annual event and closed out 2020 as the best fiscal period Brian Tracy has had in years.

All of this was accomplished during the uncertainty and hurdles of a widespread pandemic caused by COVID-19.

71%

Increase in gross revenue YoY

$39.9k

Generated from exclusive products

33%

Increase in # of products sold YoY

$28.4k

Generated from abandoned cart sequence

63.4k

Emails read by leads

21.9%

Increase in email read rates

“Eric (Brandetize CEO) joined me 17 years ago and built my company from 12 to 28 competent people.

His team built my online sales from $1,200 per month to more that $100,000. Now that he is running the entire business by himself, with my total support and cooperation, he has 35 staff, and $250,000 in monthly sales.

In 18 years, our relationship has been excellent. We have never had a disagreement. I have earned hundreds of thousands of dollars with him. I am also currently doing all my recording and distribution exclusively through Eric and Brandetize.

Quite honestly, if Eric and his Brandetize team can take over your account, it will probably be the best decision you ever made. It certainly has been for me.”

— Brian Tracy

Professional Speaker, Author, and Success Expert

Brian Tracy overlapping the BTZ logo