How we generated the highest sales on Black Friday with a revenue increase of 71% YoY during a pandemic.
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About Brian Tracy
A leading self-development speaker, coach, and trainer who has achieved global recognition for his expertise in the areas of productivity, goal setting, personal success, sales, business leadership, book writing, and coaching.
The goal
Reinvent the annual Black Friday / Cyber Monday sale by creating an inspirational and high engagement experience with people during uncertain financial times, and ensuring the largest sale of the season remained successful during the pandemic.
The solution
Addressing the sale strategically from three areas by cutting through holiday sale clutter with a unique offer that would be successful regardless of circumstances caused by COVID, keeping the audience engaged with a positive user experience, and utilizing conversion rate optimization and user experience to make the purchase process as seamless and efficient as possible.
Services:
- Marketing Strategy
- Funnel Strategy
- Sales
- Consulting
- Art Direction and Branding
- UI/UX
- Frontend/Backend Development
- Video Production
- Youtube
- SEO/CRO
- Content Marketing
- Paid Ads
- Social Media
The solution
Addressing the sale strategically from three areas by cutting through holiday sale clutter with a unique offer that would be successful regardless of circumstances caused by COVID, keeping the audience engaged with a positive user experience, and utilizing conversion rate optimization and user experience to make the purchase process as seamless and efficient as possible.
Creating award winning customer experiences.
We focused on user experience strategy that led to a 71% increase in gross revenue YoY that was recognized by the American Addy Awards Association.
Wireframe:
Design:
Cultivating engagement with our audiences.
Paid ads for the Black Friday event contributed to bringing in 245% in return on ad spend.
Efforts in creating excitement for the new Black Friday offers through social media resulted in contributing to a 53% increase in revenue MoM.
Email tests that generate traffic and results.
We developed a strategy that involved conducting an A/B test on email content that generated $30k from an abandoned cart sequence.
Results
By creating a unique and engaging experience with the “Build Your Own Sale” engagement strategy, we were able to cut through the clutter and create a positive user experience that generated the highest sales in history for the annual event and closed out 2020 as the best fiscal period Brian Tracy has had in years.
All of this was accomplished during the uncertainty and hurdles of a widespread pandemic caused by COVID-19.
71%
Increase in gross revenue YoY
$39.9k
Generated from exclusive products
33%
Increase in # of products sold YoY
$28.4k
Generated from abandoned cart sequence
63.4k
Emails read by leads
21.9%
Increase in email read rates
