How to choose and use keywords for your website

A business website has one goal, to convert visitors to prospects. As business owners, it’s important to ensure that your sites have enough information to help users make a decision and take their next step in each phase of their journey. That’s why it’s important to know what keywords each page should target. This course will help you establish your website content goals, get you started with keyword research, and provide a step-by-step process for finding search terms.

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