A lead magnet is the starting point of your relationship with a potential customer and the ultimate goal is to convert traffic into leads so you can grow your email list. This can be tricky, because most people are hesitant to give out their email address, so they need to feel assured that there’s something valuable in it for them. This course will teach you the 7 key things that your lead magnet should do if you want it to be absolutely irresistible.
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