How to improve CTR (and all metrics) on Facebook

Rather than focusing on quick copy tips or click-bait tactics to increase your front-end metrics, this course focuses on setting up your Facebook campaigns to mirror that of your other channels full marketing strategies. Too many advertisers think that just because they promote it, Facebook users will buy it. This is not always the case. Learn how to set your campaigns up for success by measuring what’s really important and finding and going after the right audience.

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